Microchipped Accesories? Ferragamo.

15 March 2016

When it comes to counterfeits, Luxury Labels take no step back in doing their best to stop it. We have heard that from pretty much all of the luxury market. Ferragamo have taken matters in their own hands and it seems they are going to push away counterfeit by using microchips. Which they say will stop fraudsters and will also help resale value.
The microchips are set to be in the heels of shoes and selected Bags. The brand also pointed out that immitable chip will not be visible on the shoe or bag but will be read at a distance of 4cm or less. 

"The people who can afford to spend thousands on a purse often get tired of them after six months and tend to sell them on eBay," Greg Furman of the Luxury Market Council in New York, told The Times. "More and more brands are realising that there is resale value to their products that's lost on eBay." In short, if sellers can prove that the item they are selling is the real thing, the sale price jumps significantly.


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