11 March 2016

Wearable technology is coming in storm, while we are still new to the concept and its not reached the norm. We have come across the questions about how technology will be incorporated in the fashion industry. We have already started wearing smart watches and with luxury watch brands such as HUBLOT starting to produce smart watches, we are starting somewhere.  Cue the new brand Emel + Aris, which has already started the trend. 

Founded by Rana Nakhal Solset, a former executive at titles includingWallpaperElle and Tatler, the brand has created the world's first smart coats that incorporate patented infra-red and battery-operated technology to heat the wearer at varying degrees of warmth - not that you would know it. The designs - a trench and a wrap-coat for women and a rain mac and overcoat for men - come cut to the highest quality using luxury Italian label Loro Piana's water and wind-repellent cotton and cashmere-blends, with the technology discreetly concealed in the lining to provide heat on the shoulders, the lower back and the front lapels - Vogue (source)


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