19 October 2015

Who isn't excited for this? I sure am! I love Balmain and I shop at H&M. The long await isn't that long anymore, There has been so much tease coming from H&M on Instagram.

With also someone leaking some of the outfits online, it hasn't stopped fans from being excited or upset that it wasn't a lot of a surprise. Maybe the leak was made on purpose to gain more media coverage, who knows.

Gigi Hadid, Kendal Jenner, Jourdan Dunn, Hao Yun Xiang to the hot guy out of Rihanna's we found love video, Dudley O'shaughnessy are representing Balmain X H&M. "Hashtag #BalmainArmy"

There has been quite a few different hashtags for this launch, they have used almost every part of social media key before launch. H&M has always given us great collaborations with amazing designers, and I don't think this will be the last.

Rousteing believes Balmain women and men are warriors, recently mentioned on a Q&A on Twitter.

The collection seems to feature outfits and accessories that are very bling and out there. It's like a massive party, full of confident and sexy people. But it also features quite classic pieces such as the military jackets and tuxedo jackets and satin trousers, it is very Balmain, Rich Luxury. The pieces do feature quite a lot of embellishment.

"#HMBALMAINATION is a symbol of togetherness", says Oliver Rousteing in a short video by H&M. He also connects with future consumers by saying his been in their shoes, waiting in line outside a store and that he is a H&M boy, he is the H&M generation.


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